InSpotlight caught up with Hufriya Tara, Senior Brand Planning Director at Lowe Lintas
1. Give us quick round up of your work experience
I started my career with Foxymoron as a Business Development and Client Servicing Executive in March 2010 when Foxy was still a hole in the wall, 11 person agency. I eventually left Foxy as Group Account Manager in September 2014.
2. Give us brief understanding of your current role
My current role is a very unique one compared to the ones I have done before. Working in a legacy agency like Lintas that is known for it’s brand strategy, I get to apply my learnings on media strategy and planning and fuse it with brand strategy and planning. It’s a hybrid role so to speak, where I fuse media planning with brand planning and along the way learn from some of the best minds in the industry.
3. What does your ideal day at office look like?
I start my day with a hot cup of Coffee, read my Mails, make my priority list and work down that list. On a good day I manage to squeeze in a short walk on Marine Drive on my way to church-gate station.
4. Tell us your most exciting campaign that you have worked on
The campaign I hold close to my heart has to be the World Heart Day campaign for Saffola. Every year for the past decade, on the 29th of September, Saffola awakens India and spreads awareness about Heart Health in a food loving, sweet eating country like ours. I worked on WHD for 3 three consecutive years. The fact that it had a cause that truly made a difference, made working on the campaign all the more fulfilling.
5. Which are the brand/s do you would love to work on?
Any brand that has a strong purpose that goes beyond the functional benefits of the product are the ones I truly enjoy working on.
6. Who have been your mentors who have helped you shape up your career?
I have had the opportunity to work with some great people in the industry. I believe learning and shaping can happen from anywhere and anyone but it’s you who shapes your career eventually. I have had some truly invaluable learnings from my seniors, my colleagues, my group heads and even the interns and juniors in my team. One just needs the willingness to evolve and learn to shape their career, doesn’t matter where the learning comes from.
7. Which is the campaign that you admire the most?
At the risk of sounding cliche, the Colin Kaepernic campaign done by Nike is nothing short of pure brilliance.
8. What have you been reading recently?
Richard Branson’s Autobiography