Marketer InSpotlight- Chetna Katyall Sundaram

Inspotlight caught up with Chetna Katyall Sundaram, Head of Marketing (Digital & New Age) at Intex Technologies India Ltd

1. Give us quick round up of your work experience.
Over 20 years of brand building experience with companies – Parryware-Roca, Su-Kam, Gujarat Lions, Intex. Brand Building, Marketing Communication & Digital marketing professional with proven track record. DMA Asia Winner, Femina Woman Super achiever 2017, Golden Globe, Asia – Marketing award winner, 4 times CMO Asia – Marketing campaign award winner.

2. Give us brief of your current role
Look after the entire gamut of ATL, Brand, Digital marketing at Intex. Responsible for Brand’s presence in across globe including Digital PR, Online reputation management, Brand assurance, Media Campaigns.

3. What does your ideal day at office look like?
I believe in starting my day early, eating and leaving on time. I spend my first 30 minutes in organising my tasks as per their importance / urgency and making the old school ‘ToDo List’. This way, I am always sorted. Next 30 – 45 minutes go into meeting with team members for any guidance / clarity that they may require and also any task evaluation to be done. Rest of the first half is spent into touching base with business heads / HoDs for strategic meetings. Post lunch, the entire focus shifts to finishing the jobs at hand and reviewing the creatives etc. Last but not the least, I end my work day with a nice cup of coffee which striking off the tasks on my list which is very satisfactory. This way I make mental notes for the next day or any calls that I need to make while driving back home (I use Car’s BT so no violation of traffic rules here).

4. Tell us your most exciting campaign that you have worked on
Intex – Kaan Khol Ke Sun Lo, Intex@20, PrayForNepal, Explorience Smart TV; Gujarat Lions – Chai With Keshav, Dhaaga Bandho Mannat Mango

5. Which are the brand/s do you would love to work on?
Apple, Amazon, Google, Facebook, Forest Essentials, FabIndia,

6. What are your key sources of information to get news about the marketing industry?
Internet, AFaqs, Exchange4Media, Linkedin and other forums.

10. What have you been reading recently?
The content Trap by Prof Bharat Anand (Harvard Business School)