In markets today, finance products are dime a dozen where each one comes with unique benefits and multiple disclaimers. Very few players have been able to successfully crack an approach – that demystifies and brings new consumers into the funnel.
Considering that a big percentage of working professionals do not understand the inner workings of finance, demystifying becomes a big need gap. Scripbox – we believe has done a great job of creating a product and content that’s relevant & nuanced and yet managed to keep it simple.
An online investment service, Scripbox is built on the idea that the ‘Process of investing can be jargon free & 100% paperless’. Activating such an idea requires a robust backend system which gladly they seem to have. The experience on the site and the app is intuitive and has one tap access to content, tools and your investment account. One you have setup fingerprint access, checking up your investments and their current status is a breeze.
Two aspects where Scripbox is differentiating than most others are 1. Tools & 2. Content.
For eg. Aditya Birla Capital has been actively marketing on search pushing online investment. But one look at the top navigation makes it clear where the focus for AB Capital is – on brand offering. Vs Scripbox which focuses on consumer needs.
While most brands intend on simplifying the jargon, Scripbox has managed it without losing the nuance. They continue to build brand through their new video campaign that is truly relevant to ‘investment virgins’. Having said that, the real kick lies in their user experience that currently delivers on the promise.
This campaign is conceptualised by Tilt Brand Solutions, it is one of their first campaigns since the launch of their agency in September last year. Tilt Brand Solutions was started by Joseph George, who quit MullenLowe Lintas as chairman, India and regional president — South and Southeast Asia, last year in July after 26 years of being in the agency.