Mahindra Automotive has launched their new campaign film just in time, coinciding the messaging with the holiday season. Given that a lot of people would have gone camping to celebrate New Year’s eve. The film shares a responsible message in addition to the similar feel from previous LYLF campaigns, showcasing all the SUV’s from the Mahindra stable, including the recently launched Mahindra Marazzo.
The campaign extends itself on other social platforms with the hashtag #OneBagfulEach. They also got Anand Mahindra to spread the message on Twitter, given that he is very active on the platform and has a large following.
— anand mahindra (@anandmahindra) December 31, 2018
The video seems to be getting a good response with positive reactions on Facebook and Twitter and over 5 million views across social channels.