WhatsApp has rolled out its first ever TV campaign in India that looks to take on ‘fake news’. Three films have been conceptualised by Taproot Dentsu for the same.
Bosco Zubiaga, senior marketing manager, WhatsApp, said, “We’re humbled by the impact that WhatsApp had on people’s ability to freely connect with their loved ones. We recognize at the same time connecting people can also lead to the spread of misinformation, which has to be confronted. We hope this campaign will help educate people how to stay safe on WhatsApp.”