GoDaddy has rolled out a campaign through which its targeting entrepreneurs in India and informing them about the value of creating an online presence for their business. The films have been conceptualized by Lowe Lintas and feature MS Dhoni as ‘bijness bhai’. Friends with small businesses go to ‘bijness bhai’ Dhoni for expansion tips. Dhoni introduces the website concept to them and informs them about GoDaddy.
Nikhil Arora, managing director and vice president, GoDaddy India, said, “We are thrilled to be working with a global phenomenon like Dhoni and share our combined story. He represents a true voice of India with a successful professional journey, as a cricketer and now as an entrepreneur. Coming from a small town in the country, Dhoni has worked hard to gain prominence and achieve success by following his passion and doing what he believes in. We hope that his story can inspire and encourage business owners, especially in tier two and three cities across the country, to follow their dream and get their ideas online.” He added, “At GoDaddy, we are focused on supporting small businesses by helping them create an online presence to help their ventures grow and thrive. Through this campaign and our association with Dhoni, we want to create awareness about the benefits of going online, while demonstrating the power of our integrated suite of products and services to help emerging India transform digitally.”