HP India strikes the right chord this Diwali

One of the few videos that is doing rounds on whatsapp in marketing groups, is HP India’s emotional film showcasing a cute kid helping a lady sells her diyas…all that with a beautiful script for the voice over and a seamless fit for the product integrated in the film.

Conceptualised by Autmn Worldwide, who seem to have hit their second home run this year, following the #KeralaisOpen film done for Samsonite. Surprisingly, this film is only uploaded on Facebook and is not uploaded on YouTube on the official brand channel.

Umeed ka Diya

One small step taken by all of us can bring along a big difference in someone else’s Diwali. Support the street vendors, our lights brighten their homes too.#TuJashnBan kisi ki zindagi ka, an HP India initiative. https://bit.ly/2CY6omJ

Posted by HP India on Thursday, November 1, 2018

 

Neelima Burra, country marketing director, HP India, said, “At HP India, we believe in giving back to the society, and Diwali is just the right festival for us to come up with this inspiring campaign; where technology acts as an enabler. It is heart-warming to see how a small act of empathy can have a positive impact on someone else’s life. We all should pledge to make this Diwali a brighter one for at least one street vendor out there. Iss Diwali, #TuJashnBan kisi ki zindagi ka.”    Sahil Trehan, VP, Autumn Worldwide, said, “The Diwali season always witnesses a huge influx of campaigns to draw audience attention in varied ways. With this video, we wanted to highlight an emotional reason that can create a positive and tangible impact in people’s life. The idea about how small acts of kindness can create an impact on someone’s life. We hope this film can make a difference and people go and buy from street vendors, this Diwali.”

Sahil Trehan, VP, Autumn Worldwide, said, “The Diwali season always witnesses a huge influx of campaigns to draw audience attention in varied ways. With this video, we wanted to highlight an emotional reason that can create a positive and tangible impact in people’s life. The idea about how small acts of kindness can create an impact on someone’s life. We hope this film can make a difference and people go and buy from street vendors, this Diwali.”

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