Freecharge is back with the same smart, witty and cool communication that it was always known for. There will be multiple edits running on digital and TV over the next few weeks, followed by radio.
The campaign seems to be built on the insight that millennials focus on doing cool stuff in their lives, but have to find time to do mundane tasks like bill payments and recharges. Freecharge enables them to do so through the convenience of the app and its ‘It’s Slick. It’s Quick. Chik-chika-chik-chik’.
Utility Bill payments:
These edits are uploaded in multiple languages on YouTube too.
Commenting on the launch of the new campaign, Sangram Singh, CEO, FreeCharge, said, “FreeCharge is continuously expanding its portfolio in digital financial services, to make consumer experiences hassle free. We aim to build a deeper connect with the consumers through this innovative storytelling, that highlights the ease of doing transactions with ‘easy to use’ features of Freecharge. The campaign has been weaved around the concept of ‘Time is money’ and a lot of time can be saved with easy and quick transaction processes in place.”The campaign encompasses four TVCs, reflecting FreeCharge as an enabler of easy and quick mobile recharges, DTH payments, electricity payments and transactions through Unified Payments Interface (UPI) amongst other financial services.
Commenting on the campaign, Arun Iyer, Chairman and CCO, MullenLowe Lintas Group, said “The brief was simple yet challenging – we had to attract undivided attention of the millennials who are bombarded with Cash backs, offers and discounts messages every second and also build relevance for the ease of making payments with the FreeCharge App. The films beautifully capture the entitled attitude of this generation with a tinge of humor and wit. Campaign’s tagline – It’s Slick. It’s Quick. Chik-chika-chik-chik, connotes the efficiency with which FreeCharge makes it happen.”